After years of extensive work as a front-end developer, pursued personal passion - New Media. After creating one of the most influential IT blogs in Southeastern Europe in 2006, started passionately preaching the use of new media technologies in the region, including the use of Twitter and video blogging.

Co-founder of BlogOpen, annual bloggers' conference or the countries of Southeastern Europe: Serbia, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia etc.

Lecturer at specialized seminars on the use of social media for PR professionals, journalists and companies in Croatia and the region entitled "TWEETOKRACIJA - Professional use of Twitter".

Launched wtfjeans project in 2009 with a partner. 48 hours after launching, project was Trending topics on Twitter. Wtfjeans was featured on Mashable, Engadget, Crunchgear, Gizmodo, De Telegraf etc.

In 2010 became Head of Marketing for PET MINUTA. In that position he develops marketing strategy for re-launching web service SHOUTEM. Meanwhile, SHOUTEM changed his purpose and business policy.

After market research, he's noticing that in Europe doesen't egsist good enough agency for web banner development. In 2011 he launches new project, named TVORNICA BANNERA (Banner Factory), development and creative agency specialized for web banners production. Currently he's working there at position of business development, project manegment and as creative director.